Steve Jobs: The Next Insanely Great Thing — (The Web)
http://archive.wired.com/wired/archive/4.02/jobs_pr.html
This is a fascinating interview with Steve Jobs from 1995, where he talks about the future of the web.
Steve Jobs has been right twice. The first time we got Apple. The second time we got NeXT. The Macintosh ruled. NeXT tanked. Still, Jobs was right both times. Although NeXT failed to sell its elegant and infamously buggy black box, Jobs's fundamental insight - that personal computers were destined to be connected to each other and live on networks - was just as accurate as his earlier prophecy that computers were destined to become personal appliances.
Now Jobs is making a third guess about the future. His passion these days is for objects. Objects are software modules that can be combined into new applications (see "Get Ready for Web Objects"), much as pieces of Lego are built into toy houses. Jobs argues that objects are the key to keeping up with the exponential growth of the World Wide Web. And it's commerce, he says, that will fuel the next phase of the Web explosion.
As we began our interview, Jobs was testy. He told me that he didn't care anymore about revolutionizing society, and that he didn't believe changes in technology could solve the most important problems we face. The future of the Web was in the hands of big corporations, he said. This was where the money was going to be made… As the conversation deepened, some of the connections slowly grew clear. Jobs's testiness faded, and he allowed himself to speculate on the democratizing effects of the Web and his hope for defending it against the threat of Microsoft. Jobs's obsession with his old rival took the form of an unusual proposal for all parties to voluntarily keep the Web simple and avoid increasingly popular client-side enhancements like HotJava… The new Steve Jobs scoffs at the naïve idealism of Web partisans who believe the new medium will turn every person into a publisher. The heart of the Web, he said, will be commerce, and the heart of commerce will be corporate America serving custom products to individual consumers. The implicit message of the Macintosh, as unforgettably expressed in the great "1984" commercial, was Power to the People. Jobs's vision of Web objects serves a different mandate: Give the People What They Want.
September 16, 2014 - 4:25pm