A Better Authoring Experience
Wednesday, March 25, 2015 - 1:00pm
Nothing brings IA, design, and content strategy to life like launching a shiny new site: teasers fit neatly without any ellipses, images are cropped perfectly for different screen sizes, and related content is wonderfully relevant. But after a few months, things start to slip: headlines are weak, teasers don't tease, and article bylines are pasted into the Body even though there's a separate Author field.
What happened? You wrote a training document, but it's like no one even read it! Well, guess what: they probably didn't.
Sound familiar? What's the solution? Well, I'll be asking Eileen Webb.